Objective
The objective is to design a eye-catching event pass for Bake Expo, including a logo/mascot, and merchandise. There needs to be an inviting design that captures the spirit of the event and appeals to baking enthusiasts of all ages
Process
The design process focused on using inviting, warm baking colors like pastel pinks, and creamy whites to evoke the joy of baking. These colors reflect the inviting and friendly atmosphere that the Bake Expo aims to create, making it appealing to both professional bakers and enthusiasts. A playful mascot was created to capture the approachable spirit of the Bake Expo, making it more engaging for attendees. The event pass was designed to align cohesively, ensuring a professional look across all project elements.
Medium/Tools Used
Indesign, Photoshop and Illustrator
