Objective
The objective was to rebrand a clothing brand called Starutopia by creating a cohesive identity that included redesigned stationery, clothing, and a new logo to reflect the brand’s vision and appeal.
Process
When rebranding Starutopia, I aimed to give the logo a Y2K-inspired feel to match the brand’s streetwear and early 2000s aesthetic. The Y2K era is known for its futuristic yet playful vibe, so I focused on creating a logo that felt bold and nostalgic. For the color palette, I chose pale yellow and blue because they strike a balance between soft and vibrant, together creating a welcoming, dynamic aesthetic that resonates with the brand’s youthful and forward-thinking identity.
Medium/Tools Used
Indesign, Photoshop, Illustrator
