Objective
To create a new kombucha line that complements Rebel Kombucha’s bold brand. Focus on fresh, natural flavors that range from fruity to herbal, with health benefits like gut support.
Process
The design process began with the creation of a cute mascot to represent the health and vitality kombucha brings. This mascot embodies the brand’s energetic, wellness-focused vibe. To make the packaging stand out on a shelf, I chose bright, vibrant colors. The colors not only help differentiate the product on the shelf but also communicate the invigorating, refreshing qualities of kombucha, appealing to health-conscious consumers looking for a burst of energy in their daily routines.
Medium/Tools Used
Illustrator, Photoshop and Indesign
